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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    You need to craft messages and create experiences that will resonate with people based on their own unique personalities. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't...

  2. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    In a series of messages posted on Twitter, he said: "The shutdown of an entire social platform is unacceptable. But a few hours later, the answer became clear. Users in Turkey could no longer access Twitter through normal means.

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Your ad won't be just another boring message in a sea of messages – you will stand out in the crowd! PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Tailor Your Advertising Messages Based on Cultural Nuances If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like Asia...

  5. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages. Plan for these everyday moments when timing your messages for your social media campaigns.

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. At the end of January, Facebook announced the...