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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It also meant that messages that previously would be limited to mediums much smaller in their reach could now be placed on mediums that provide them much larger reach. It's becoming an important part of any organization's marketing mix and can have...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    If you're talking about buying the domain from somebody who currently owns it, you might ask [to] see the analytics or Webmaster Tools console to check for new messages, or screenshots or something [to] see the traffic over time because if the...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    You need to craft messages and create experiences that will resonate with people based on their own unique personalities. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't...

  5. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    In a series of messages posted on Twitter, he said: "The shutdown of an entire social platform is unacceptable. But a few hours later, the answer became clear. Users in Turkey could no longer access Twitter through normal means.