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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We should meet our customers on their terms with a message like, 'You're perfectly you, and so are our jeans. Sometimes consumers ignore your content, sometimes they react to it the wrong way, and sometimes they take over the conversation with...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Once you see the preview and debug message highlighted in yellow at the top of the screen, you can visit your website in a new tab or window and view which tags are firing. After previewing your new tags, you can revisit the browser tab containing...