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Message Passing

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  1. Marketing to the Mindset: How to Match Social Content to User Intent

    Optimize Your Marketing with Mindset: LinkedIn emotions and match your message to their mindsets. Users on these sites are most often in a casual mindset; they’re often just passing the time away. Is your brand effectively harnessing the power of...

  2. LinkedIn Advertising Tips For Beginners

    Reaching the right people with the right message is what you are after here. You should keep this in mind before passing this out to potentially disgruntled future ex-employees. With more than 150 million members, it can be an extremely important...

  3. Class Action Suit Targets Google for Revealing Users Search Queries

    Facebook responded with a message on "Protecting Privacy with Referrers," saying it quickly fixed the issue, which it called a "potential" problem. In October, Google responded, saying that passing search-query data to third parties "is a standard...

  4. The Future of Affiliate Marketing

    For maximum effectiveness, the aggregator would need to have the ability of AdSense to intuit the message on the publishers pages and combine the source of the traffic (search terms would impact on conversion as well as the message that brought...

  5. What's on your Mind?

    Either you're not attributing the purchase (or desired action) correctly, or your message isn't in line with the searcher. For example, a message that targets people who are considering buying a laptop should be targeted for those searchers using...

  6. Dear Google: Facebook Is Just Not That Into You

    The message is clear: In the past, when we found applications passing user data to another party (for instance, to ad networks for the purpose of targeting), we suspended those applications and worked with those developers to ensure they respect...