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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marketing is fundamentally about target audience, while the channel is the means of delivering a message to that audience. As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Much is hyped about the value and "magic" of social media marketing.

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    And not just email them: but send each one a personalized, non-pushy message. With big brands going all-in with content marketing, the competition has never been fiercer. I'm always looking for examples of businesses that are doing well with...