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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The strongest message is always about fitness and body improvement and we can see that the two key "teasers" are related to this. The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  3. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. Earlier this week, Marie Haynes of HIS Web Marketing pointed out that those faulty redirect...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Marketers know the value of delivering the right message to the right person at the right time, but the increasing complexity of the path-to-purchase makes targeting a continued challenge. As we're coming up on the one-year anniversary of Google...

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    Is it sharing a specific message? It's the modern-day content marketing dilemma – subjective vanity versus objective performance. Content can be a very subjective form of marketing. Publishing for personal need, awareness, and engagement is an...

  6. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Give plenty of space for the answer so that people get the message that you want them to give you detailed answers. SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants.