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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Give plenty of space for the answer so that people get the message that you want them to give you detailed answers. SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants.

  2. SEO vs. SEM Timelines: A Medical Analogy

    My office uses doctors and medication as an analogy and it seems to get the message across. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The same exact message, the words written on a webpage, can be recorded and consequently take the format of a podcast, which will result in a different kind of content. Content, in the way we treat content these days, is the combination of message...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Don't forget to enlist your fellow employees to help spread the message too. iteration on your message and your tactics, and a well thought-out strategy. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Marketing is fundamentally about target audience, while the channel is the means of delivering a message to that audience. As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Much is hyped about the value and "magic" of social media marketing.

  7. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?