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  1. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Much is hyped about the value and "magic" of social media marketing.

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Regardless of your marketing discipline – digital, search, content or social – the same message rings true: "Reinvent what you do, how you do it and how you measure your success" Delivering the right message to the right person at the right time.

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Choosing your channels is as weighty a decision as defining your message. For example, if everyone talks about the value of video...

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    And not just email them: but send each one a personalized, non-pushy message. With big brands going all-in with content marketing, the competition has never been fiercer. I'm always looking for examples of businesses that are doing well with...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We should meet our customers on their terms with a message like, 'You're perfectly you, and so are our jeans. Sometimes consumers ignore your content, sometimes they react to it the wrong way, and sometimes they take over the conversation with...