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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It also meant that messages that previously would be limited to mediums much smaller in their reach could now be placed on mediums that provide them much larger reach. To test the performance of the message, try to hold all other components constant.

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    You need to craft messages and create experiences that will resonate with people based on their own unique personalities. Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better...

  3. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages. Plan for these everyday moments when timing your messages for your social media campaigns.

  4. Twitter Speak From @ to Z – Terms & Definitions

    It works as a dashboard to keep your organized by showing you all of your different Twitter feeds including your home feed, mentions, Direct Messages, and Activity. You can report a tweet to Twitter as spam for several different reasons – they're...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers are more likely to engage with an ad's messages when the social has been recommended than when encountered through browsing (10 percent higher brand association). Recommendations have a large role to play for brands in changing off-message...

  6. 10 Vital Steps to Building Social Influence

    Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.

  7. Make the Most of Your Social Media Interactions: 9 Tips

    This will give you insight into creating appealing messages and engagement. If you have something meaningful to say to some of your social media connections send them a direct or private message. You might also text some friends, post a Facebook...

  8. How to Create a Visible & Engaging LinkedIn Profile

    Here are the steps you need to take to make your profile visible and engaging so that qualified leads start flying into your LinkedIn Messages Box. You must be active in these areas for people to find your profile and find out all about you (and...

  9. Search Engine Reputation Management Services

    Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on the perception of their brand. SEO for marketing mainly focuses on ranking your own website; SEO for PR should also be...