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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    But, in many cases, the people who really influence traffic and conversion on your site are the bloggers and active participants in industry message boards and forums. To find and activate the people who are truly passionate about your products...

  2. Tools to Monitor Online Reputation Across Different Languages

    Forums and message boards are prime sites for online conversation - and somewhere, they could be talking about you! Services such as Boardtracker and Boardreader specialize in trawling the boards for searchable keywords so you don't have to.

  3. FTC Sets New Guidelines for Blogger Endorsements and Word-of-Mouth Marketing

    Ever been annoyed by posts in message boards that ended up being written by a company employee? To be clear, bloggers can post paid endorsements and people can post in message boards and join street teams or similar efforts.