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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. We should meet our customers on their terms with a message like, 'You're perfectly you, and so are our...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    If you pin your own images to your board, are they attracting click-throughs originating from Pinterest? So if you repinned an image to one of your boards, and other people repin or like this image on your board, you won't receive credit for this...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    If this is the first question you’re asking, it’s the wrong one, said the SES board member and president of Site Logic Marketing. Four ways to organize your message are: Not only do you have control over the message and data, but it also has...

  4. 15 Ways to Make Small Budget Content Creation & Marketing Work

    There are now lots of great plug ins for key CMS platforms that help with this, including sweettooth for Magento or Punchtab, which can work across the board. You can do this "off page" too by getting involved in Qthis page is broken’ message...

  5. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    Gone is the message board-like quality that former Page iterations have entailed. Mike Hoefflinger, Facebook's customer marketing director, disclosed the metrics while announcing his company's premium ads upgrade - among other items - at the...

  6. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    Representing the SES Global Advisory Board in the UK, Director, Account Management Yahoo! It's my third year as a member of the SES Advisory board and it's always a pleasure to help plan the show with the team,” Myers said.