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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. Finally, the influencer work that outperforms the rest always includes measurement and refining based on...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Delivering the right message to the right person at the right time. Regardless of your marketing discipline – digital, search, content or social – the same message rings true: "Reinvent what you do, how you do it and how you measure your success"

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Choosing your channels is as weighty a decision as defining your message. Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. How you define your position can be based on several...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    MichelleDLowery the nuanced ways that I said it in my last 2-3 videos didn't seem to be getting the message across clearly enough. However it seems that even Cutts agrees that his message wasn't coming across clear enough to the SEO community with...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Once you see the preview and debug message highlighted in yellow at the top of the screen, you can visit your website in a new tab or window and view which tags are firing. After previewing your new tags, you can revisit the browser tab containing...