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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Marketers know the value of delivering the right message to the right person at the right time, but the increasing complexity of the path-to-purchase makes targeting a continued challenge. In the early stages of online advertising, targeting...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Is it sharing a specific message? Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. However, if your sole purpose in producing content is based on...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Don't forget to enlist your fellow employees to help spread the message too. iteration on your message and your tactics, and a well thought-out strategy. Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. Finally, the influencer work that outperforms the rest always includes measurement and refining based on...

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.