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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So you provide a relevant message based on where the customer is in her journey. You then send a tailored welcome message to get her engaged and embrace this new relationship. So email never ends ‐ once you get that one message out the door you're...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Recommendations have a large role to play for brands in changing off-message perceptions amongst their audiences as well as in actively cultivating on-message perceptions. Visitors will also be able to test the shareability of their own campaigns...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    This could reflect a change in customer tastes that can impact your marketing message and content. As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly.

  4. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    One of my favorite things about rich media ads is experimenting and testing which format works best with which message. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most likely to reach...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google will now mute your microphone if you’re typing during a Google+ Hangout – The Next WebWhen you get muted, Google will put up a message saying, "Sounds like you're typing so we muted your mic. Play Services Is Getting Real-Time And Turn-Based...