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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    You then send a tailored welcome message to get her engaged and embrace this new relationship. So email never ends ‐ once you get that one message out the door you're working on the next one that's going out two days later, and the cycle continues.

  2. Why Social Media Listening is Important for Brands

    Maker's Mark also took their social message through to paid search and their sentiment switched from negative to positive. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Recommendations have a large role to play for brands in changing off-message perceptions amongst their audiences as well as in actively cultivating on-message perceptions. Recent research from the Unruly Social Video Lab has found there is a huge...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    This could reflect a change in customer tastes that can impact your marketing message and content. As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly.

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    But there is also a sense of confusion as the line often shifts and the message from Google contradictory. Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be...