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  1. SEO vs. SEM Timelines: A Medical Analogy

    My office uses doctors and medication as an analogy and it seems to get the message across. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The medium, as determined by the format of the message, also controls the promotional activities that can take place to promote and push the message to reach more people. To test the performance of the message, try to hold all other components...