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  1. Writing Your Way to the Top of Search and Social Results

    Creating persona profiles that will illustrate who the content is intended for can create a magnetic win-win by reaching the right audience with the right message. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop...

  2. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. When people find out I’m the author of Google AdWords for Dummies, the second most common...

  4. SEO Is No One-Trick Pony

    PR is a way of amplifying your message. The workshop was four hours and the presentation totaled just more than 100 slides. As you might imagine, there was a lot of stuff to talk about. By its nature, some of that content was a "bit" on the...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Instead of enlisting the help of everyone you know, including that one person who still uses AOL, this tool will preview your message across more than 30 email clients. There are tons of tools out there for gathering data and guiding our strategies...

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Buffer calls their customer service team Happiness Heroes, a title that sends a clear message to the customer that their mission to make them happy. More of your customers may be talking about you on social but that doesn’t necessarily mean they’re...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then you can click the status message to view the page details and to view a snapshot of the rendered page. They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is...

  9. The NSA Has a Hush-Hush Google-Like Search Engine

    The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone call, fax, Internet, and text message metadata. The United States National Security Agency (NSA) has its own...