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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Buffer calls their customer service team Happiness Heroes, a title that sends a clear message to the customer that their mission to make them happy. More of your customers may be talking about you on social but that doesn’t necessarily mean they’re...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then you can click the status message to view the page details and to view a snapshot of the rendered page. They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is...

  4. The NSA Has a Hush-Hush Google-Like Search Engine

    The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone call, fax, Internet, and text message metadata. The United States National Security Agency (NSA) has its own...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The strongest message is always about fitness and body improvement and we can see that the two key "teasers" are related to this. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Instead of taking advantage of this feature, Pease suggested advertisers create their own Sitelinks to give themselves more control of their message. All of these segments can have their bids adjusted (with the exception of tablets in AdWords...