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Merits Case

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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    That's no longer the case. I can see the merits of what both Pulizzi and Rand Fishkin, CEO of Moz, have to say on this subject. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media...

  2. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    This case presents a fundamental challenge to copyright that merits review by a higher court. The case, brought against Google by The Authors Guild, has been running since 2005 and has taken many twists and turns along the way.

  3. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    To get the condensed version of the Buzzman case study for the first Tipp-ex campaign, checkout the video below. And on the subject of pre-cognition as to how the user would replace the verb in the title it wasn't a case of psychic powers.

  4. 3 Social Marketing Communication Methods: When & How to Use Them

    At one time, most marketing consisted primarily of one-to-one communication: Traveling sales representatives made the case for their product on a one-to-one and door-to-door basis. To understand how this approach would work, consider a common case...

  5. Irish Hotel Drops Autocomplete Defamation Case Against Google

    The Irish court has since been evaluating the merits of the case. That case has now been withdrawn, although no details of any settlement have been released. Hotel Defamation Case Withdrawn The Ballymascanlon hotel opened its autocomplete...

  6. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    Also, as would be expected and as is currently the case for 'shared on Twitter' results, +1'd results are highly visible in the social circle results which tend to appear mid way down the SERPs page.annotations have a positive effect on the...

  7. Coherency in Landing Page Testing

    In either case, they'll probably have a negative reaction to it. They'll be judged by the company they keep, not on their own merits. It's a congruity and harmonious consistency in the relation of all landing page parts to the whole.

    Published
  8. Connecting with Customers through Search Market Research

    A longer version of this story for Search Engine Watch members goes into more detail about the process of search market research, presenting the findings of case studies and providing specific, actionable tips and tools for effective data mining...

  9. Connecting with Customers through Search Market Research

    Klimstra presented a financial services company case study where the campaign goal was to generate home equity loan applications. Klimstra provided a case study from Barrie Pace, a women's designer clothing store.