It had to shut down Youa in May 2011 and migrated merchants to its joint venture with Japan’s Rakuten and Yaodian 100. In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over...
In Q4 2011 Google Shopping was sending merchants 79 percent of the traffic Amazon Product Ads was sending. In Q4 2012, Google Shopping now sends merchants nearly double the traffic that Amazon Product Ads does, 96.08 percent more.
Merchants should be constantly testing which ad groups are running and at what bids. I'm a big fan of Evernote, and use the program to record changes for comparison shopping engine campaigns. Be sure not to confuse AdWords labels with the...
Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and there are definitely some disadvantages to the new Google Shopping set up, it’s also important to note that...
While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users...
To date, tens of thousands of merchants have made the switch; the inventory of over 100,000 online sellers now populate Google Shopping results. Still, says Google, “We've been pleased by the rapid adoption of Google Shopping in the retail...
Below I outline some of the top mistakes online merchants should look out for when setting up and managing Google Shopping. But doing nothing or letting other merchants get the jump on you isn’t helping your campaign.
In order to give users everything they need to make a purchasing decision, they've partnered with Shopping.com to propose alternative merchants for a same product. Instead of relying on third party reviews from users you don’t know, now you’ll be...
This is a great option for smaller merchants to maintain visibility on Google Shopping without increasing a marketing budget significantly. Google Shopping is Google’s new paid option for merchants who wish to list products on Google’s product pages.
Merchants using Pricegrabber also have the added advantage of sending their product listings to Yahoo Shopping. Nextag's CPC pricing model allows merchants to optimize where their products appear on comparison pages.
What this means is that the free traffic merchants have been getting for nearly a decade through what was called Froogle/Google Base will no longer be free, and essentially turn into a paid comparison shopping engine.
Google’s push for data normalization is positive for consumers, but negative for merchants with limited data and resources. On July 11 Google unveiled some lengthy new requirements that merchants must adhere to by September 22.
This problem became so widespread and severe that quite a number of merchants could not weather the hit. If you were engaged in SL commerce, at some point (or a whole lot of points) you wound up talking to other merchants in the same boat- all...
Just one complaint for Google, though: why do the seller ratings only apply to merchants with an average rating of four stars or higher? This also explains why comparison shopping and trust are so conjoined in e-commerce environments.
Real-Time Quality-based Filtering - prevents fraudulent and low-quality traffic from reaching merchants, which aids in optimizing ad spend. At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for...
That's a number merchants should be concerned about. Merchants who don't welcome back abandoners with open arms are leaving hundreds of dollars per shopper on the table," added Davis. Merchants need to remember the items that customers abandon and...
Live Search cashback features more than 700 merchants offering more than 10 million products. The primary choice for advertisers to reach these search customers is the cost-per-click (CPC) model, where merchants pay a fee each time a searcher...
GCT "aggregates sales data of Google Checkout merchants and charts it in a matter of seconds. Google Checkout now shares retail revenue trends with anonymized Google Checkout shopping cart sales data.
Google Base Adds Click & Impression Metrics For Merchants - Google Base is now showing merchants the number of times their Google Base items are viewed (impressions), clicked on and the pageviews of that item.MORE”.
It's much more efficient for consumers and the conversion rates for merchants are going to be very, very high. Those Internet-influenced local transactions, worth more than $350 billion annually and climbing, typically start online in the form of...
