It had to shut down Youa in May 2011 and migrated merchants to its joint venture with Japan’s Rakuten and Yaodian 100. In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over...
In Q4 2011 Google Shopping was sending merchants 79 percent of the traffic Amazon Product Ads was sending. In Q4 2012, Google Shopping now sends merchants nearly double the traffic that Amazon Product Ads does, 96.08 percent more.
Merchants should be constantly testing which ad groups are running and at what bids. AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. I'm a big fan of Evernote, and use the program to record changes for...
Why would Google encourage merchants to limit their ad groups? Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and there are definitely some disadvantages to...
Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users, which in turn should create higher quality traffic for merchants.
Since they announced the transition to a paid model for Product Search results in May, Google has worked hard to drive merchants to the new program. The transition actually kicked off in July, allowing merchants to start setting up PLAs (product...
Below I outline some of the top mistakes online merchants should look out for when setting up and managing Google Shopping. But doing nothing or letting other merchants get the jump on you isn’t helping your campaign.
In order to give users everything they need to make a purchasing decision, they've partnered with Shopping.com to propose alternative merchants for a same product. Instead of relying on third party reviews from users you don’t know, now you’ll be...
BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and label column and refining product type in the feed). Google Shopping is Google’s new paid option for...
Merchants using Pricegrabber also have the added advantage of sending their product listings to Yahoo Shopping. Amazon Product Ads (CPC) – Unlike the Amazon Marketplace, Amazon Product Ads allow merchants to link customers to their website externally.
Google has announced that they will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new Google Shopping creates a rift to PPC...
Apparel merchants were hit hardest by the new string of requirements, with Google requiring a product listing and image for each variant apparel item, whether that be by age group, pattern, color, or size.
Changes for Google Product Search Merchants - Google Merchant Blog Rumors swirled around the launching of Google's social platform at SXSW last weekend, but ultimately the product now supposedly named 'Google Circles' was a no show and the launch...
Just one complaint for Google, though: why do the seller ratings only apply to merchants with an average rating of four stars or higher? After all, if faced with product reviews written by friends, versus those written by unknowns, which would you...
Live Search cashback features more than 700 merchants offering more than 10 million products. The primary choice for advertisers to reach these search customers is the cost-per-click (CPC) model, where merchants pay a fee each time a searcher...
GCT "aggregates sales data of Google Checkout merchants and charts it in a matter of seconds. Tony Ruscoe of Google Blogoscoped posted the news with a big chart showing some product comparison trends.
Perhaps the best conversion model for today's merchants can be attributed to the convergence of the local and video search space. Alfred Chow, senior manager for the largest independent IYP, Yellow Book, explained to me that Yellow Book is also in...
Basically, merchants were confused on the different options available to them, so Google made it clearer. This makes it probably the first Google search product. I then compared the results Danny saw on his screen and I saw on my screen, with a...
Google Base Adds Click & Impression Metrics For Merchants - Google Base is now showing merchants the number of times their Google Base items are viewed (impressions), clicked on and the pageviews of that item.MORE”.
It's much more efficient for consumers and the conversion rates for merchants are going to be very, very high. Those Internet-influenced local transactions, worth more than $350 billion annually and climbing, typically start online in the form of...
