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Merchants Product Comparison

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  1. 4 Google Changes and How Online Merchants Can Adapt

    Although online merchants can't find as much organic keyword data on Analytics, there are still multiple ways to find visitor data from organic search. If you're looking to catch up on Google's most recent changes, here is a quick summary with...

  2. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    In Q4 2011 Google Shopping was sending merchants 79 percent of the traffic Amazon Product Ads was sending. In Q4 2012, Google Shopping now sends merchants nearly double the traffic that Amazon Product Ads does, 96.08 percent more.

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Why would Google encourage merchants to limit their ad groups? Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and there are definitely some disadvantages to...

  4. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Since they announced the transition to a paid model for Product Search results in May, Google has worked hard to drive merchants to the new program. The transition actually kicked off in July, allowing merchants to start setting up PLAs (product...

  5. Wajam Social Search Now Includes Shopping.com Product Recommendations

    In order to give users everything they need to make a purchasing decision, they've partnered with Shopping.com to propose alternative merchants for a same product. Instead of relying on third party reviews from users you don’t know, now you’ll be...

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and label column and refining product type in the feed). Google Shopping is Google’s new paid option for...

  7. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Google has announced that they will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new Google Shopping creates a rift to PPC...

  8. Microsoft Launches Live Search Cashback and Live Search Farecast

    Live Search cashback features more than 700 merchants offering more than 10 million products. The primary choice for advertisers to reach these search customers is the cost-per-click (CPC) model, where merchants pay a fee each time a searcher...