He cited a 2012 study conducted for Yext by analysts Greg Sterling and Andrew Shotland estimating that local merchants lose $10.3 billion in sales each year due to inaccurate local listings. The new product, which Yahoo is launching in connection...
Skrill’s payment solutions are used by over 140,000 online merchants around the world and just last week, they partnered with Yandex in Russia, integrating with Yandex-money (the most popular form of payment) and now opening up a massive ecommerce...
Mobile isn’t just for finding local merchants to start the shopping experience. Earlier this month, we learned that local search via non-PC devices more than quadrupled in 2012, according to a study by the Local Search Association.
It had to shut down Youa in May 2011 and migrated merchants to its joint venture with Japan’s Rakuten and Yaodian 100. Looks like China’s search market is shaping up to quite an interesting start in 2013 as local players make their move to topple...
Local search and advertising ties in where merchants have clear alignment with these connected items (i.e.your fridge knowing you're low on beer). Mobile Jumpstarts Facebook's Local Dominance Growth in mobile local ad spending will be driven by...
That was the only way to make money off local merchants," Tavani says. Scoutmob charges merchants a flat fee per redemption, usually around $2.00. It invoices merchants directly and collects the money from them.
It reflects auto merchants’ expanded investment from online to mobile as well as a marked shift in prioritizing this ready-to-buy audience. By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers...
Google blog post, Google Shopping: momentum and merchant success, details some of the other changes and highlights merchants who have had success. Other features, like airport targeting, can be a huge boon for car rental companies or local hotels:
We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites," Pinterest Product Manager Cat Lee wrote in the blog post, indicating that the new business accounts would be suitable for publications...
Foursquare Local Updates let merchants send text, photos, and specials to customers who have either checked into a business several times or liked it on Foursquare. In addition, he said, the concept of buying clicks doesn't make as much sense to...
These can provide a clearer sense of ROI to merchants and could in the future represent CPA pricing models. An ongoing battle cry in the world of mobile local search is how location targeting can boost performance and bring higher premiums to...
Merchants can manually upload feeds or use an FTP to upload in bulk. Merchants use this data to tailor their marketing budget and gain more sales on the sites which consumers use to find great deals on products.
Though Google refused to confirm or deny the specifics of any upcoming initiatives, a spokesperson said in a statement, "Helping local business is a big part of our focus at Google, whether it is connecting shoppers with the right store nearby or...
The Offers rollout for merchants, along with the company's recent purchase of local marketing platform TagTile, demonstrates that pre-IPO Facebook is extremely focused not only on global expansion but also the local front.
While the development won't likely create a huge windfall of revenue for New York-based Foursquare, it should entice merchants that want to get started running specials right away. Reasons to Use Foursquare Explore for Personalized Local Searches
Foursquare Tools for Merchants Merchants who have claimed their locations have access to a full-fledged dashboard that gives them insights into not only numbers, but demographic information on the people who are checking in to their stores
Instead, the closest national chain would appear in results whether it was 5 or 15 miles from home, often leaving a consumer frustrated because merchants who were closer were not at the top of results.
Merchants will be able to promote check-in deals on the platform when users search for local specials, employing the same algorithms currently used on the app's "Explore" tab. The same has been true when users tap "Explore" and then hit a "Specials...
Some of our merchants are seeing a 10 percent increase in this percentage each month. This increase seems somewhat consistent to the predicted local segment of U.S.mobile ad revenues, as referenced by Michael Boland: from $784 million in 2011 to...
A small pool of merchants including Macy's, Walgreens, and Old Navy have tested the deals platform during the last three months. The platform, which stands to compete with Groupon, LivingSocial, and Google Offers, is free for merchants to use.
