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Merchants Local

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  1. 4 Google Changes and How Online Merchants Can Adapt

    Here are some steps online merchants should take to address the Google local update: If you're looking to catch up on Google's most recent changes, here is a quick summary with pointers on how online merchants can still maintain a profit using Google.

  2. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    He cited a 2012 study conducted for Yext by analysts Greg Sterling and Andrew Shotland estimating that local merchants lose $10.3 billion in sales each year due to inaccurate local listings. The new product, which Yahoo is launching in connection...

  3. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    It reflects auto merchants’ expanded investment from online to mobile as well as a marked shift in prioritizing this ready-to-buy audience. By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers...