SEO News

Merchants Customer Acquisition

  1. Baidu's Profit Increases 91% in Third Quarter 2008

    Baidu recently launched the beta version of an online C2C platform that enables merchants to sell their products and services online via a Baidu- registered store. Traffic acquisition costs (TAC) as a component of cost of revenues were RMB108.8...

  2. Microsoft Launches Live Search Cashback and Live Search Farecast

    The primary choice for advertisers to reach these search customers is the cost-per-click (CPC) model, where merchants pay a fee each time a searcher clicks on their ad, whether or not the potential customer makes a purchase.