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Merchants Cost Effective

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  1. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping was, on average, 32.77 percent more cost-effective for merchants during Q3 and Q4 2012 than Amazon Product Ads. Just like merchants, CSEs are now paying for traffic on Google which used to be free.

  2. Paid Search Ads Bring Big In-Store Results [Study]

    Some merchants saw a cost of sale as low as 1 percent, with the average cost of sale varying between the 7 and 10 percent range. Online retailers not thinking out of the box on how to leverage an effective coupon strategy are falling behind.

  3. SEMPO Tells Government: Don't Censor Search Engines

    Think about all the forms of information that used tobe very difficult to access, but which are now at your fingertips, empowered not only by the search engines themselves but also by the cooperation of the information's owners: publishers,federal...

  4. Security and Responsibility on the Virtual Frontier

    Since there is no vetting process to put scripted objects on Marketplace (see: not cost effective/wildly inconvenient) the only way to know about damaging products or fraudulent merchants is often long after the damage has already been done.

  5. 4 Ways That Facebook Can Make Big Money

    Merchants would welcome an easy and cost-effective offering like this from Facebook. Today, I give my gift to Facebook: four ways to make some big money this year. Be a Better Google Google owns close to 100-percent market share in the search...

  6. Baidu's Profit Increases 91% in Third Quarter 2008

    Baidu recently launched the beta version of an online C2C platform that enables merchants to sell their products and services online via a Baidu- registered store. Companies throughout China are increasingly recognizing the value of Baidu's paid...

  7. Microsoft Launches Live Search Cashback and Live Search Farecast

    The primary choice for advertisers to reach these search customers is the cost-per-click (CPC) model, where merchants pay a fee each time a searcher clicks on their ad, whether or not the potential customer makes a purchase.