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Merchants Comparison Shopping

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  1. 4 Google Changes and How Online Merchants Can Adapt

    If you're looking to catch up on Google's most recent changes, here is a quick summary with pointers on how online merchants can still maintain a profit using Google. Although online merchants can't find as much organic keyword data on Analytics...

  2. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    In Q4 2011 Google Shopping was sending merchants 79 percent of the traffic Amazon Product Ads was sending. In Q4 2012, Google Shopping now sends merchants nearly double the traffic that Amazon Product Ads does, 96.08 percent more.

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and there are definitely some disadvantages to the new Google Shopping set up, it’s also important to note that...

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users...

  5. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    To date, tens of thousands of merchants have made the switch; the inventory of over 100,000 online sellers now populate Google Shopping results. Still, says Google, “We've been pleased by the rapid adoption of Google Shopping in the retail...

  6. Wajam Social Search Now Includes Shopping.com Product Recommendations

    In order to give users everything they need to make a purchasing decision, they've partnered with Shopping.com to propose alternative merchants for a same product. Instead of relying on third party reviews from users you don’t know, now you’ll be...

  7. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    This is a great option for smaller merchants to maintain visibility on Google Shopping without increasing a marketing budget significantly. Google Shopping is Google’s new paid option for merchants who wish to list products on Google’s product pages.

  8. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    What this means is that the free traffic merchants have been getting for nearly a decade through what was called Froogle/Google Base will no longer be free, and essentially turn into a paid comparison shopping engine.

  9. Click Forensics Unveils Online Audience Verification Platform for Shopping Engines

    Real-Time Quality-based Filtering - prevents fraudulent and low-quality traffic from reaching merchants, which aids in optimizing ad spend. At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for...

  10. High Shipping Costs Top List of Reasons for Shopping Cart Abandonment

    That's a number merchants should be concerned about. Merchants who don't welcome back abandoners with open arms are leaving hundreds of dollars per shopper on the table," added Davis. Merchants need to remember the items that customers abandon and...

  11. Microsoft Launches Live Search Cashback and Live Search Farecast

    Live Search cashback features more than 700 merchants offering more than 10 million products. The primary choice for advertisers to reach these search customers is the cost-per-click (CPC) model, where merchants pay a fee each time a searcher...