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Merchants Comparison Engines

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  1. 4 Google Changes and How Online Merchants Can Adapt

    Here are some steps online merchants should take to address the Google local update: If you're looking to catch up on Google's most recent changes, here is a quick summary with pointers on how online merchants can still maintain a profit using Google.

  2. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Just like merchants, CSEs are now paying for traffic on Google which used to be free. In Q4 2011 Google Shopping was sending merchants 79 percent of the traffic Amazon Product Ads was sending. In Q4 2012, Google Shopping now sends merchants nearly...

  3. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    This is a great option for smaller merchants to maintain visibility on Google Shopping without increasing a marketing budget significantly. Online merchants who aren’t ready for the switch will face some serious repercussions.

  4. Click Forensics Unveils Online Audience Verification Platform for Shopping Engines

    Real-Time Quality-based Filtering - prevents fraudulent and low-quality traffic from reaching merchants, which aids in optimizing ad spend. At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for...

  5. NearbyNow Brings New 'Inventory' To Local Search

    It's much more efficient for consumers and the conversion rates for merchants are going to be very, very high. In addition to providing the infrastructure for these local mall sites and kiosks, NearbyNow is in discussions to potentially license its...