Just like merchants, CSEs are now paying for traffic on Google which used to be free. In Q4 2011 Google Shopping was sending merchants 79 percent of the traffic Amazon Product Ads was sending. In Q4 2012, Google Shopping now sends merchants nearly...
But doing nothing or letting other merchants get the jump on you isn’t helping your campaign. Below I outline some of the top mistakes online merchants should look out for when setting up and managing Google Shopping.
This is a great option for smaller merchants to maintain visibility on Google Shopping without increasing a marketing budget significantly. Online merchants who aren’t ready for the switch will face some serious repercussions.
Nextag's CPC pricing model allows merchants to optimize where their products appear on comparison pages. Merchants use this data to tailor their marketing budget and gain more sales on the sites which consumers use to find great deals on products.
Changes for Google Product Search Merchants - Google Merchant Blog Patrick's Day Google Doodle and special logos from other search engines. While President Obama's administration plans to increase its efforts fighting websites by seeking to make it...
Just one complaint for Google, though: why do the seller ratings only apply to merchants with an average rating of four stars or higher? Advertising spend on Facebook occupies a small share of what is being garnered by the search engines (eMarketer...
Real-Time Quality-based Filtering - prevents fraudulent and low-quality traffic from reaching merchants, which aids in optimizing ad spend. At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for...
Perhaps the best conversion model for today's merchants can be attributed to the convergence of the local and video search space. In comparison to the mainstream search engines, the IYPs have a considerably more developed sales force to utilize...
Basically, merchants were confused on the different options available to them, so Google made it clearer. I've had a long talk with the group that so far has successfully sued Google in Belgium over indexing, a talk that leaves me thinking they...
Google Base Adds Click & Impression Metrics For Merchants - Google Base is now showing merchants the number of times their Google Base items are viewed (impressions), clicked on and the pageviews of that item.MORE”.
It's much more efficient for consumers and the conversion rates for merchants are going to be very, very high. In addition to providing the infrastructure for these local mall sites and kiosks, NearbyNow is in discussions to potentially license its...
The company will list a small subset of your products for free and then, as opposed to charging on a click basis, Sortprice has an Enhanced Listing Program in which merchants pay a flat monthly rate. What's important is that Sortprice and the newer...
While the 128th digital camera seller might not sound that important, more merchants means that Pronto will also cover many of the soft goods which are increasingly being purchased online, but aren't necessarily well covered by data feed driven...
Some of the costs will be passed onto merchants, and Im not sure theyll stand for it. The shopping comparison engines are some of the biggest purchasers of pay per click (PPC) listings on Google Adwords and Yahoo Search Marketing (YSM).
Some of the costs will be passed onto merchants, and I? Google Checkout adoption will translate to higher costs for the shopping comparison engines. Whether you call it arbitrage or not, many of the shopping comparison engines purchase keywords...
This means that to effectively compete with the merchants who are displaying the icon, the shopping comparison engines will have to increase their maximum CPC bid, driving up costs. If the shopping comparison engines are paying more on Google...
Comprehensiveness - If only 10,000 merchants are submitting data feeds, the shopping comparison engines are missing out on at least 90,000 merchants. ShopWiki, a new shopping search engine founded by former DoubleClick executives, takes a...
Do you hope to develop your own database of merchants or will you partner with a shopping comparison engine? Work is already under way to expand the search beyond Amazon, and take advantage of not only e-retailers such as Amazon, but comparison...
Linus dedicates an entire section to using the comparison engines effectively, and I was particularly interested in the optimization techniques for merchants advertising on the shopping comparison engines.
PriceGrabber offers products and services from about 9000 merchants. The pair sold one of the first shopping search engines, MySimon to C|Net in January 2000 for $700 million. This is the third major shopping and comparison search engine...
