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Merchants

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  1. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    He cited a 2012 study conducted for Yext by analysts Greg Sterling and Andrew Shotland estimating that local merchants lose $10.3 billion in sales each year due to inaccurate local listings. Yahoo has announced the release of Localworks, a product...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. Google Shopping's ad program Product Listing Ads gives online merchants a lot of...

  3. Google Panda Update Coming Within Days; 'Next Generation' of Penguin in Works

    Hard to know at this point, but what’s clear is the next few months are likely to get pretty bumpy for many websites and merchants on Google. You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s...

  4. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. Google Shopping places a relevance score on merchants that relates to how complete a...

  5. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Just like merchants, CSEs are now paying for traffic on Google which used to be free. In Q4 2011 Google Shopping was sending merchants 79 percent of the traffic Amazon Product Ads was sending. In Q4 2012, Google Shopping now sends merchants nearly...

  6. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. Google has acquired ecommerce solutions firm Channel Intelligence (CI). CI handles ecommerce solutions aimed at boosting the sales...

  7. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Merchants have a lot to consider when getting ready to launch a product catalog on Google Catalogs. They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog.