SEO News

Merchants

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  1. 4 Ways to Expand PLA Success in 2014

    So merchants can now access product inventory details directly within AdWords, not just through the feed. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on...

  2. 4 Google Changes and How Online Merchants Can Adapt

    Although online merchants can't find as much organic keyword data on Analytics, there are still multiple ways to find visitor data from organic search. Here are three ways online merchants or advertisers can find search data (check out the full...

  3. Why Google Will Reject, Block, or Flag Your Data Feed

    Although Google seems to expect online merchants who get penalized or kicked off Google Shopping to understand why, this isn't always clear to ecommerce business owners. Google has very specific feed requirements for format, content, and Google...

  4. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    This highlights that is even more important for a website owners to ensure they have a mobile-friendly website, as they found only 52 percent of merchants had a mobile optimize websites in the second quarter of 2013.

  5. 5 Google Dynamic Remarketing Ads Best Practices

    These merchants could retarget using Google, but were more limited with retargeting options (where to retarget, who to retarget, when to retarget). Google Auto Optimized Layout Feature: Merchants can choose from a pre-made list of ad templates and...

  6. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    He cited a 2012 study conducted for Yext by analysts Greg Sterling and Andrew Shotland estimating that local merchants lose $10.3 billion in sales each year due to inaccurate local listings. Yahoo has announced the release of Localworks, a product...