These ads are remarketing ads, as merchants are able to create dynamic ads that feature products a visitor has previously seen on the company's website, in order to remind those potential customers about the product.
He cited a 2012 study conducted for Yext by analysts Greg Sterling and Andrew Shotland estimating that local merchants lose $10.3 billion in sales each year due to inaccurate local listings. Yahoo has announced the release of Localworks, a product...
For merchants, this means Login with Amazon could be their foot in the door to Amazon's significant shopper base of over 200 million active customers, and those potential purchases. Amazon has announced a new sign-in service, Login with Amazon.
Skrill’s payment solutions are used by over 140,000 online merchants around the world and just last week, they partnered with Yandex in Russia, integrating with Yandex-money (the most popular form of payment) and now opening up a massive ecommerce...
The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. For web merchants who need an online payment processing solution, Google has...
Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, “Mobile In-Store Research: How in-store...
Or at least a lot of folks were never really much more than link shores and hype merchants.thus seeming are unable to adapt. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties.
For this reason as well as others, some agencies tutorials will advise Google Shopping merchants not to set up an All Products ad group Another strategy which agencies will advise for Google Shopping merchants looking to learn how to add products...
This change is only a recommendation, not a requirement, so those merchants with sub-optimal images don’t need to worry, although for increased revenue it makes sense to make better imagery available.
Affiliates, for their part, will need to keep track of where their merchants have moved, sign up, and then replace all the affiliate links in their sites. When these merchants actually start looking at different networks," Meyer says, "they'll...
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. Google Shopping's ad program Product Listing Ads gives online merchants a lot of...
Hard to know at this point, but what’s clear is the next few months are likely to get pretty bumpy for many websites and merchants on Google. You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s...
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. Google Shopping places a relevance score on merchants that relates to how complete a...
It had to shut down Youa in May 2011 and migrated merchants to its joint venture with Japan’s Rakuten and Yaodian 100. Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that...
Google's various policies, covering endangered species, restricted products and advertising, are clear on what is involved, and the firm offers a number of strikes policy that can see offending merchants and advertisers being kicked off its services.
Just like merchants, CSEs are now paying for traffic on Google which used to be free. In Q4 2011 Google Shopping was sending merchants 79 percent of the traffic Amazon Product Ads was sending. In Q4 2012, Google Shopping now sends merchants nearly...
Merchants should be constantly testing which ad groups are running and at what bids. AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them up.
CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. Google has acquired ecommerce solutions firm Channel Intelligence (CI). CI handles ecommerce solutions aimed at boosting the sales...
Merchants have a lot to consider when getting ready to launch a product catalog on Google Catalogs. They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog.
That would be ignoring the reality of the many, diverse hands – merchants, marketers, copywriters, front-end developers, agencies – who ultimately shape the user experience (and architecture) of a category page.
