Affiliates, for their part, will need to keep track of where their merchants have moved, sign up, and then replace all the affiliate links in their sites. When these merchants actually start looking at different networks," Meyer says, "they'll...
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. Google Shopping's ad program Product Listing Ads gives online merchants a lot of...
Hard to know at this point, but what’s clear is the next few months are likely to get pretty bumpy for many websites and merchants on Google. You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s...
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. Google Shopping places a relevance score on merchants that relates to how complete a...
It had to shut down Youa in May 2011 and migrated merchants to its joint venture with Japan’s Rakuten and Yaodian 100. Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that...
Google's various policies, covering endangered species, restricted products and advertising, are clear on what is involved, and the firm offers a number of strikes policy that can see offending merchants and advertisers being kicked off its services.
Just like merchants, CSEs are now paying for traffic on Google which used to be free. In Q4 2011 Google Shopping was sending merchants 79 percent of the traffic Amazon Product Ads was sending. In Q4 2012, Google Shopping now sends merchants nearly...
Merchants should be constantly testing which ad groups are running and at what bids. AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them up.
CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. Google has acquired ecommerce solutions firm Channel Intelligence (CI). CI handles ecommerce solutions aimed at boosting the sales...
Merchants have a lot to consider when getting ready to launch a product catalog on Google Catalogs. They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog.
That would be ignoring the reality of the many, diverse hands – merchants, marketers, copywriters, front-end developers, agencies – who ultimately shape the user experience (and architecture) of a category page.
But most merchants use catalogs to market new items or items appropriate for the season (holiday gift guides, back to school, summer swimwear). If your company does a lot of its sales through catalogs, then getting your products in front of this...
Now that Google Catalogs is integrated into Google Shopping, the catalog platform is more relevant than ever to merchants. Google’s re-introduction of Google Catalogs includes more and better ways for merchants to connect with consumers.
Local search and advertising ties in where merchants have clear alignment with these connected items (i.e.your fridge knowing you're low on beer). Facebook's Graph Search is just one example of the many impactful things we can expect in fast moving...
The campaign doesn't mention that Microsoft favors merchants with "higher visibility" on Bing Shopping by paying a third-party site, Shopping.com. Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights...
Why would Google encourage merchants to limit their ad groups? Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and there are definitely some disadvantages to...
Scoutmob charges merchants a flat fee per redemption, usually around $2.00. It invoices merchants directly and collects the money from them. That was the only way to make money off local merchants," Tavani says.
It reflects auto merchants’ expanded investment from online to mobile as well as a marked shift in prioritizing this ready-to-buy audience. The automotive industry is experiencing a boom in mobile ad spending.
Google blog post, Google Shopping: momentum and merchant success, details some of the other changes and highlights merchants who have had success. Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high...
And while it is free, it does require a Bing Ads account set up with credit card information and is no longer accepting new merchants. In fairness, merchants will continue to be listed in Google’s free web search results, but it is a reversal of...
