SEO News

Merchant Shopping Search Engines

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  1. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the largest revenue and traffic generating shopping channel. Send consistent business information to Google (as well as other search...

  2. Is Google Trust Being Scroogled?

    Bing’s Merchant is their answer to Google Shopping. In my view, this a better approach to helping the search engines improve, while keeping each other in line. The campaign publicly points out, correctly, that Google Shopping results are entirely...

  3. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Where products rank on Google Shopping will be determined by a combination of their relevancy as perceived by Google’s algorithm, and what the merchant is bidding for each cost per click (CPC). AdWords ads lead directly to the merchant site...

  4. Should the Government Decide Where You Rank at Google?

    Nextag CEO Jeffrey Katz, in his remarks at the recent senate hearing, states: "But about 30 million shoppers a month use our site and we send over $1 billion of sales to our merchant partners. And search engines have responded by returning a...

  5. Search, Social Media & the Offline Purchase

    AdWords seller rating extensions: Managed from your Google Merchant Center account, you can show searchers your pristine record right in the search results. These too are indexed by search engines (for the most part), and further fill out the...

  6. Click Forensics Unveils Online Audience Verification Platform for Shopping Engines

    Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend on search engine marketing, while improving the quality of leads they send on to merchant partners," said Paul Pellman, CEO of Click...

  7. Lassoing Your Loss Leaders

    Many users will pay more money for a product if they have a higher level of confidence with a merchant. Having seals or badges from shopping engines, such as Shopwiki.com and Bizrate.com, can increase confidence based on a third-party review.

  8. Why Retailers Should Be Day Trippers to SES Chicago

    Learn how content from your e-commerce or merchant site can - and should! be included in shopping search engines. What happens when you combine thousands of keywords across 2 engines with 3 products and a single, optimized landing page?

  9. Q&A with Darby Sieben of the Yellow Pages Group

    If you type that URL in – you land on their merchant page and can see their video and a host of rich content about that business. Those ads get digitized; keywords extracted, bucketized and distributed on YP.ca for our users as well as being pushed...