SEO News

Merchant Product Listing Ads

  1. 26 Free Must-Have Tools for PPC Success

    FTP for Google Merchant accounts Use FTP to send your merchant feed to Google automatically. Who wants to update thousands of product listing ads manually? Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own.

  2. New Google Shopping Overview & 4 New Tools

    The products tab displays all of your product information from the Google Merchant Center. PLAs are based on the product information merchants send to Google through the Google merchant data feed. Currently with Google Shopping, product information...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  4. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the largest revenue and traffic generating shopping channel. Google added local availability and local storefront features to Product...

  5. Summer Prep for a Very Merry PLA Christmas

    Clean up your Google Merchant Center feed. Increase the frequency of your feed updates to Google Merchant Center. And with the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so...

  6. 5 Google Dynamic Remarketing Ads Best Practices

    Send a data feed to the Google Merchant Center Login: You're already doing this if your listing on Product Listing Ads or AdWords. You can liken remarketing with Google to using Product Listing Ads. Include images in your ads: Product Listing Ads...

  7. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all.