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Merchant Product Listing Ads

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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free...

  4. 26 Free Must-Have Tools for PPC Success

    FTP for Google Merchant accounts Use FTP to send your merchant feed to Google automatically. Who wants to update thousands of product listing ads manually? Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own.

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  6. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the largest revenue and traffic generating shopping channel. Google added local availability and local storefront features to Product...