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Merchant Comparison Shopping

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  1. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the largest revenue and traffic generating shopping channel. Encourage customer reviews through sites like Ekomi and via Comparison...

  2. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Having seen more merchant interactions with PLAs and Google Shopping management, it's much clearer to me now why Google would approach setup this way. Although this is definitely an option if you are a merchant with limited PLA knowledge, who might...

  3. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    A merchant's product can be included for as little as one cent. While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. Higher quality data – whether it's accurate prices, the latest offers or product...

  4. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Google will release new merchant tools in the coming months and plans to roll out PLAs and Google Shopping in Europe, Asia, and Latin America in 2013. The shopping model operates as a pay-to-play comparison shopping engine, whereas the previous...

  5. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Where products rank on Google Shopping will be determined by a combination of their relevancy as perceived by Google’s algorithm, and what the merchant is bidding for each cost per click (CPC). AdWords ads lead directly to the merchant site...

  6. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Merchants and Agencies will be required to use a merchant’s Google Product Search data feed to submit to the new Google Shopping. What this means is that the free traffic merchants have been getting for nearly a decade through what was called...

  7. Should the Government Decide Where You Rank at Google?

    Nextag CEO Jeffrey Katz, in his remarks at the recent senate hearing, states: "But about 30 million shoppers a month use our site and we send over $1 billion of sales to our merchant partners. And search engines have responded by returning a...

  8. Smartphone banking has limited mobility

    You do not put any more information into the browser, making it easier for the merchant as well as reducing the risk to the customer. No confidential information, apart from shipping information, is given to the merchant.

  9. Click Forensics Unveils Online Audience Verification Platform for Shopping Engines

    Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend on search engine marketing, while improving the quality of leads they send on to merchant partners," said Paul Pellman, CEO of Click...