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Merchant Comparison Engine

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  1. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Having seen more merchant interactions with PLAs and Google Shopping management, it's much clearer to me now why Google would approach setup this way. If you create a new extension, be sure the ID matches the Google merchant login ID.

  2. AdWords Christmas List: 6 New Features Google Should Add in 2013

    While you can connect the merchant center to your PLAs, the data is delivered in a pretty elementary fashion. Many things I read say you should tag your products in the merchant center with special IDs that will help Google AdWords show more data.

  3. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    A merchant's product can be included for as little as one cent. While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. In response to comments about Bing's partnership with Shopping.com, Search...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. With a keyword search, Google will automatically select the most relevant product from the merchant center account.

  5. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Google will release new merchant tools in the coming months and plans to roll out PLAs and Google Shopping in Europe, Asia, and Latin America in 2013. The shopping model operates as a pay-to-play comparison shopping engine, whereas the previous...

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    AdWords ads lead directly to the merchant site (through an external link), and charge merchants a CPC each time they are clicked on. Where products rank on Google Shopping will be determined by a combination of their relevancy as perceived by...

  7. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Merchants and Agencies will be required to use a merchant’s Google Product Search data feed to submit to the new Google Shopping. What this means is that the free traffic merchants have been getting for nearly a decade through what was called...

  8. Click Forensics Unveils Online Audience Verification Platform for Shopping Engines

    Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend on search engine marketing, while improving the quality of leads they send on to merchant partners," said Paul Pellman, CEO of Click...

  9. SearchDay: When Top Keywords Suddenly Vanish

    Will Google Merchant Search 'Set the Cat amongst the Pigeons'? Search Engine Watch Experts Columns CEOs with 3 Strategies for SEO Success» SEARCH ENGINE WARGAMES: How search engine innovations and technologies change our jobsIt's 3 a.m.and your...

  10. Google Launches Google Merchant Search

    Google Merchant Search has quietly launched as a test program to compare products and services in shopping comparison engine fashion. Google Merchant Search is a test feature, apparently in the UK, and is not available for every search.