Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use...
The product updates we can expect are not just user-facing local features, but also merchant-facing tools for Pages. We've been investing to have SMBs exposed, but the local search product is still under development and we want to make sure it's...
That feed controls the errors that you're going to see within Google Merchant Center. In this video, Rick outlines the importance of making data feed changes, such as creating feed labels, and avoiding Google Merchant center errors.
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
You might be a Display Network expert, or a PLA expert, or a Remarketing Expert, or a Google Local Buzz Merchant Center Places Plus Expert (or whatever they’re calling that thing today), but there are simply too many moving parts to be more than...
Keep Your Merchant Center Feed Fresh: Don’t set it and forget it. With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A Marin Software report says the move paid off...
There are some types of industries where catalogs are meant to list every single item available from a particular merchant (office supply catalogs come to mind). Most print catalogs do not have section headers that lead the consumer back to various...
This tool will rely on Google's Display Ad Builder and Merchant Center to create ads via a template with products from the merchant feed. Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth...
If I do a query that has products attached to it within the Merchant Center – the ads are shown. We need a better connection/feed from the Google Merchant Center. While you can connect the merchant center to your PLAs, the data is delivered in a...
Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in the visual product listings that sometimes appeared in search results.
These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. With a keyword search, Google will automatically select the most relevant product from the merchant center account.
Alternately, you can check the Google Merchant Center extension filters by going to the Ad Extensions tab, clicking the extension you want, and making sure the filter (advanced option) isn’t checked: So if your AdWords account isn’t linked to your...
You don't need to have a Google Merchant Center account for your ads to be eligible for seller ratings. Google has been showing seller ratings and reviews for a while now, and with good reason. Consumers have responded to this information.
The product ads were pulled from the same merchant center account which houses the free Google shopping. However, the ranking algorithm relied more heavily on bids and click-through rate (CTR) than “authority” (merchant reviews) and some relevance...
Google generates PLAs from the merchants Google Merchant Center data feed. Google pulls PLAs from the Google Merchant Center product information (from the feed you are sending there). AdWords ads lead directly to the merchant site (through an...
While there are definitely large brands working on the merchant platform due to their having physical locations, the merchant platform was developed by Foursquare to give small business owners a chance to interact with their customers through the...
Product Listing Ads, which work by connecting your product feed from your Merchant Center account, also have negative keywords. Good aim results incremental top line growth at an acceptable margin. Bad aim means wasted spend.
Trover has decided to tag content around lat/long readings, instead of by merchant listings (the opposite of Foursquare, Yelp, etc. The app is built around "spatial browsing" and puts images at the center.
You can easily connect your Google Merchant Center shopping feed with your AdWords campaigns with this extension type and let Google choose the most relevant products and images under text ads. Throwing Ad Extensions into that mix will add an extra...
Review your Merchant Center data for quality errors. Due to recent changes in Merchant Center, your Product Listing Ads may not be being showed. The holiday shopping season is coming. Are you ready? The holiday season is one of the busiest seasons...
