SEO News

Merchant Center

RSS
  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  2. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.

  4. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In this video, Rick outlines the importance of making data feed changes, such as creating feed labels, and avoiding Google Merchant center errors. Address Errors in Google Merchant Center The next reason is errors in the Google Merchant Center login.