SEO News


  1. Drive Your Clicks In-Store With Local Inventory Ads

    These will need to be uploaded to the merchant center. Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: Currently, if a user clicks on a local inventory ad, they are taken...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. As a reminder, there are new specifications that will require updates to all Google Merchant Center product...

  4. 26 Free Must-Have Tools for PPC Success

    Use FTP to send your merchant feed to Google automatically. FTP for Google Merchant accounts Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    So for example, if a user were searching for a “dorm refrigerator” and typed in “dor”, the autosuggest may come up with a result that the merchant doesn’t want shown. Making the web experience unique to your audience is something marketers strive for.