SEO News

Merchant

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  1. 26 Free Must-Have Tools for PPC Success

    Use FTP to send your merchant feed to Google automatically. FTP for Google Merchant accounts Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    So for example, if a user were searching for a “dorm refrigerator” and typed in “dor”, the autosuggest may come up with a result that the merchant doesn’t want shown. Making the web experience unique to your audience is something marketers strive for.

  3. New Google Shopping Overview & 4 New Tools

    PLAs are based on the product information merchants send to Google through the Google merchant data feed. Currently with Google Shopping, product information is accessible through the Google Merchant Center, which is not always accessible for all...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  5. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the largest revenue and traffic generating shopping channel. For cumulative Google algorithm changes, Moz has a handy Google algorithm...

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    Giving an unknown online merchant your credit card number is hard. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable...