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Merchant

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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.

  2. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    That feed controls the errors that you're going to see within Google Merchant Center. In this video, Rick outlines the importance of making data feed changes, such as creating feed labels, and avoiding Google Merchant center errors.

  4. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    Leave this option checked for your first ad group, which encompasses your whole product data feed list, or all of the products your sending through the Google merchant login. In the example above, this online merchant has broken out product type ad...

  5. Google Panda Update Coming Within Days; 'Next Generation' of Penguin in Works

    Could the next generation of Penguin somehow be related to another big change Cutts had already announced Google is working on involving merchant quality? You can expect another Google Panda update to roll out this Friday or Monday, according to...