Google Wallet will still be active to make purchases on Google properties as well as merchant apps and websites, as usual. Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants...
There's also the matter of format: Will Facebook's Open Graph actions ("liked", "ate" "read", etc.capture the nuance of local merchant quality in the way that Yelp's long-form reviews can? The true pace of mobile and local search can be seen when...
Google Shopping has been around long enough that various merchant resources are now available, both from Google and from third party agencies. It's important to have an All Products ad group to include all of the products in your Google Shopping...
Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use...
The product updates we can expect are not just user-facing local features, but also merchant-facing tools for Pages. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume.
Says Tricia Meyer, who operates 12 affiliate sites including SunshineRewards.com, and averages $25 million in annual sales, says that while larger affiliate sites may be run off a database and need to replace a single link per merchant in that...
That feed controls the errors that you're going to see within Google Merchant Center. In this video, Rick outlines the importance of making data feed changes, such as creating feed labels, and avoiding Google Merchant center errors.
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway) from fashion buyers to merchant and marketing teams focused on feature and promotion planning, but SEO remains the ugly...
You might be a Display Network expert, or a PLA expert, or a Remarketing Expert, or a Google Local Buzz Merchant Center Places Plus Expert (or whatever they’re calling that thing today), but there are simply too many moving parts to be more than...
Leave this option checked for your first ad group, which encompasses your whole product data feed list, or all of the products your sending through the Google merchant login. In the example above, this online merchant has broken out product type ad...
Could the next generation of Penguin somehow be related to another big change Cutts had already announced Google is working on involving merchant quality? You can expect another Google Panda update to roll out this Friday or Monday, according to...
Sellers that sell well-known brands may get a bump in rankings because consumers are familiar with those brands, and Google may assume if a seller has access to certain high-quality brands that the merchant is a quality seller as well.
Thousands of merchant offers have since been promoted on the platform, resulting in millions of dollars in savings for card members, Brad Minor, VP of public relations and social media communications at American Express, told ClickZ.
But with planning and consideration the merchant can create a user shopping experience that not only successful leads a user to conversion but also successfully tells the story of the merchant’s brand.
Keep Your Merchant Center Feed Fresh: Don’t set it and forget it. With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A Marin Software report says the move paid off...
There are some types of industries where catalogs are meant to list every single item available from a particular merchant (office supply catalogs come to mind). Most print catalogs do not have section headers that lead the consumer back to various...
Google Catalogs can contain videos, image galleries and web links in addition links from the merchant’s Google Shopping feed. From that dialogue box consumers can click through to the product page on a merchant’s website in order to put the product...
Merchant Ratings. Bing currently works with PriceGrabber.com, ResellerRatings.com, and BizRate.com to display merchant ratings for businesses with 10 or more reviews and an average rating of 4.0+ on 5.0 scale.
Having seen more merchant interactions with PLAs and Google Shopping management, it's much clearer to me now why Google would approach setup this way. If you create a new extension, be sure the ID matches the Google merchant login ID.
