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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, cascading drop-down menus are a common site navigation method, but plenty of usability research proves that users typically perform quite poorly with them. UX design was largely unappreciated for many years, but the rash of recent...

  2. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Understanding what they are looking for (directions, menus, coupons) is key to the success of current and future campaigns. "Geo-conquesting" – a term used to describe mobile advertising tactics that grab attention away from competitors when they...