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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Select the campaign you want to clone from the list, and right-click (or control- or command-click) and choose “Copy” from the contextual menu. When you next log into AdWords, you’ll see the new campaign, a complete mirror of the existing one...

  2. How to Use QR Codes for Better Conversion Rates

    Provide contextual assistance (How-to steps, link to get a reader app, call-to-action, barcode link or SMS alternative, etc. GroupM Search Report, Feb 2011 When" opportunities: In-store shopping, catalog shopping, clothing trial in fitting room...

  3. SearchDay | The Future of Affiliate Marketing

    Continue reading adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads Posted by Nathania Johnson May 26, 2009 Earlier this week, Microsoft's adCenter launched a contextual ad network, Content Ads.

  4. Behind the Scenes at the Daypop Search Engine, Part Three

    Doing this automatically with the limited contextual information of a common two term search might just be enough. There's also the concept of Contextual Weighting of the search results. The contextual information is an approximation to how...

  5. The Search Engine Report - March 4, 2003 Number 76

    Search Engine Strategies In Boston Today, Sydney This Month, London In June + Google Throws Hat Into The Contextual Advertising Ring + Up Close With Google's Contextual Ads + Overture CEO Ted Meisel Speaks On Acquisition Plans + MSN Search: We're...

  6. The Search Engine Report, March 4, 2003, Number 75

    Up Close With Google's Contextual Ads The Search Engine Update, March 4, 2003 http://searchenginewatch.com/subscribers/articles/03/03-upclose.html Two search engines are set up for acquisition by Overture in as many weeks, while Google buys a...

  7. Google's Gaggle of New Goodies

    Another is simply to observe how Google performs internal "query expansion," a technique that allows it to extract at least a partial contextual framework from just a few keywords in a query. These are designed to help you quickly navigate the...