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Mentor

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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    One mentor was very special to Christina Zila, Director of Communications at Textbroker. Kroeske told Zila that when she got in her position that she was expecting Zila to do the same, which has led Zila to working with WIMMI to encourage and...

  2. Ada Lovelace Google Doodle Celebrates First Computer Programmer

    Her mentor, scientist Mary Somerville, introduced Lovelace to Babbage in 1833. A Google Doodle today celebrates mathematician Ada Lovelace, widely known as the world’s first computer programmer, who was born on this date 197 years ago.

  3. How to Find a PPC Niche & Attract Customers

    While there are many ways to construct an ad to allow searchers to self-select, two powerful ways to determine who clicks your ads and visits your site include voice and mentor. Mentor Another significant attractor, rarely used consciously, is the...

  4. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    She shared with us examples of Garfinkel critiquing her work and believes having a mentor is also helpful. Packed with tools and real-life persuasion marketing lessons, her presentation included a particularly sexy case study using her "Revive Your...

  5. Google Senior VP Rosenberg Stepping Down After '9 Short Years'

    He was credited as being a mentor to many upcoming Google executives, including Susan Wojcicki and Marissa Mayer. Unable to make a long-term, multi-year commitment to Google, Jonathan Rosenberg, Senior Vice President, Product Management, will leave...

  6. Black Hat SEO: Killing Your Competition With Google

    I talk to a lot of people online in the *hat world -- I mentor, I learn, rarely am I shocked. There's no denying that, from time to time, I'm a little dirty. Yes, I dabble in some questionable techniques when it comes to Internet marketing.

  7. Agency Leadership -- Imparting Your Vision

    In many ways, you're also a leadership mentor, helping others to develop similar skills. I also found a mentor who had held an outstanding track record as a CEO to guide me in those early days. He's still a mentor and a dear friend today.

  8. Five Traits of the Ideal Link Builder

    This allows for employees to mentor each other and improve their weaker areas. If you've decided to expand your team, or perhaps hire your first link marketer, here are some important qualities to look for in potential hires.