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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Social Mention How do you make your content stand out from the rest? What's the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals? How do you integrate your content directly with your...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most marketers – not to mention article titles. Stop. What did you just click on? Look at the ridiculous headline for this column.

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    Not to mention developing advertising opportunities that to not ruin the user experience. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    For example, "Full House commercial" might be a keyword search for the Okinos Yogurt ad, but doesn't mention the name directly. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light...