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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below you can see an average copy of Men’s Health. Men’s Health It is this approach that shapes everything that a title like Men's Health will create and below we can see a basic example of what their may look like given what we can reverse...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real...

  3. Pre-PPC Strategies For Launching a New Product

    For example: Women will be more interested in men. A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health.

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Now, I'm not talking about full-blown "Mad Men" creative: brainstorming sessions fueled by pop psychology and copious amounts of mind-altering liquids and solids. Improved health Cost – cheaper than eating out or getting prepared food from a health...

  5. Google’s Legalize Love Campaign Pressures Governments on Gay Rights

    Earlier this year, we enhanced our transgender-inclusive benefits to cover transitioning procedures and treatment in accordance with the World Professional Association for Transgender Health’s (WPATH) Standards of Care, which includes coverage for...

  6. Google Searches Lead to One Conviction, One Arrest

    Phillips was arrested in 1995 and convicted of sexually molesting two men who sought medical care from him when he worked as a neurologist at Cleveland Clinic. But days before the planned treatment, LaGraves conducted a Google search of Phillips...

  7. Is The AOL Brand Associated With Old School Web?

    Asylum for the young men's site, Spinner, the indie music site, WalletPop, the personal finance site, StyleList for fashion and AOL Body (which kept the association after tests showed it works) for women's health.

  8. Great Expectations

    Not even men and women. Instead Brown is looking at ways to refine the health questionnaire used to assess annuitants - currently annuitants in the UK fill out a standard form used by all insurers that includes questions on height, weight and...

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  9. How Americans Search

    And women (61%) were more likely to search for health and medical information than men (35%). And in general, men express a stronger preference for organic results than women, who tend not to have a preference.