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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below you can see an average copy of Men’s Health. Men’s Health And because their audience is predominantly men, they also know that list features "sell" and will ensure that they have at least one plugged on the cover each and every month.

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real...

  3. Pre-PPC Strategies For Launching a New Product

    For example: Women will be more interested in men. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Did the men with the higher scores happen to have more time on the job than the women? Both men and women have passionate views about the topic, and the subject is multifaceted and multilayered. When WordStream segmented the data to identify top...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    For Proflowers, we watched men buy flowers in flower shops, not online. For instance, with the Proflowers site, most of the users were men buying flowers for women. Let's be honest, men know next to nothing about building bouquets, so asking them...

  6. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Now, I'm not talking about full-blown "Mad Men" creative: brainstorming sessions fueled by pop psychology and copious amounts of mind-altering liquids and solids. Search marketing is often a logical, market-driven endeavor.

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media...

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increased bids for women, decreased bids for men. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance.

  9. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Diesel Men's Grey Wool Blazer – Jamility). Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. The launch of PLAs last year was challenging – there was a steep learning curve to become proficient.