SEO News


  1. Task Analysis: The Key UX Design Step Everyone Skips

    For Proflowers, we watched men buy flowers in flower shops, not online. For instance, with the Proflowers site, most of the users were men buying flowers for women. Let's be honest, men know next to nothing about building bouquets, so asking them...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Now, I'm not talking about full-blown "Mad Men" creative: brainstorming sessions fueled by pop psychology and copious amounts of mind-altering liquids and solids. Search marketing is often a logical, market-driven endeavor.

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increased bids for women, decreased bids for men. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance.

  5. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Diesel Men's Grey Wool Blazer – Jamility). Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. The launch of PLAs last year was challenging – there was a steep learning curve to become proficient.

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer engagement comparisons – "Mad Men" today: More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge...

  7. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    Zimmer didn't have authorship at Men's Wearhouse, but his ads made him the face of the company, just as authorship thumbnails make you and your authors the face of yours. George Zimmer won't be guaranteeing that any longer - Men's Wearhouse has...

  8. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Still, there's little argument that there are just downright more men in the industry than women, so naturally, there will be a higher percentage of men speaking, right? Conferences want to get the well-known, and in my opinion, a lot of the older...