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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. Whenever you can make your site or your persona be an authority in your...

  2. How to Dominate the Entire First Page of Google

    While long term strategies are great, board members and C-suite executives aren't known for their patience, especially when it comes to the online perception of their brand. Your online reputation can impact virtually every aspect of your digital...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Only a handful of people really know if it's close to correct, and since they are either on the board at Google or in Washington, D.C. Soldiers and family members can video-chat, companies can collaborate and experts can render much needed...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    If it really worked – gained citations, referrals, and generated page views – try to learn from what worked and apply it across the board. Give recognition to team members that create winning content and reward collaboration around keywords and SEO.

  5. Putting Search in Focus: Trends to Watch in 2013

    As CEO and Chairman of the Board, Zwicky joined the BlueGlass team in early 2012. You can find Richard Zwicky, Chris Winfield, Greg Bozer and members of the BlueGlass team speaking at SES 2013 events or if you want to see what happens behind the...

  6. Undoing SEO Damage Caused by Global Reputation Management Disasters

    Internal influencers: This include future hires, current employees (all the way up to the CEO), ex-employees, clients, unhappy ex-clients, investors, business partners, and board members. We've even seen or read about companies who make major brand...

  7. Google Reports $10.65 Billion in Q1 2012 Revenue, Proposes New Class of Stock

    In their pre-earnings call press release, Google also announced that their board has unanimously approved a stock dividend proposal “designed to preserve the corporate structure that has allowed Google to remain focused on the long term.

  8. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. Companies that are [Digital Advertising Alliance] members...