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  1. How to Work When Nothing Seems to Work

    Once we move past these initial reactions, it’s important to determine whether it’s time to really listen to the client, or change the way you communicate with internal and external team members. Resistance to change can mean a lot of things in an...

  2. Google Tests Knowledge Graph with “In the News”

    However, additional searches for members of the Duggar family and other TLC stars and shows, as well as other unrelated newsworthy figures making headlines -- including former Baltimore Ravens running back Ray Rice, NFL Commissioner Roger Goodell...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. Bringing all the necessary team members together to execute...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Go ahead and give it a go yourself.and involve as many team members as possible to aid the understanding of the process and who your content should be targeting. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy...

  5. Google Analytics Helps You Filter Spider and Bot Traffic

    The list of spiders and bots typically costs $14,000, though IAB members receive a discount. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders?

  6. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Neither Social Chorus nor Hanano has responded publicly to the sponsored posts campaign they were doing on behalf of Microsoft for the Internet Explorer team, aside from Hanano confirming in his tweet that he had emailed Hanano and CC'd members of...