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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Whenever you can make your site or your persona be an authority in your particular market area, not only can you benefit in the search rankings, but you can also benefit simply from other members within your market area perceiving you as an...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I have clients who are members of professional organizations. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    With the endorsement of then-CEO Tom Curley, AP's executives and bureau chiefs actively encouraged their members to join the NDN platform. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are...

  4. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    Members of Stoppleman's team will "pose as review writers who are interested in selling reviews to whoever would like to buy them. Toward the end of 2012, Bert Levi was faced with a choice. Amidst mounting pressure from outside competition, he was...

  5. Using the DMAIC Process for SEO Projects

    It's worthwhile visualizing the data to help you to see what's happening and help you present the data to other project members or the client. On top of that we need to make sure we are offering a good return on investment for our clients while...

  6. How to Dominate the Entire First Page of Google

    While long term strategies are great, board members and C-suite executives aren't known for their patience, especially when it comes to the online perception of their brand. Your online reputation can impact virtually every aspect of your digital...