SEO News

Melissa Mackey

RSS
  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Among the most retweeted search marketers, Larry Kim (@larrykim), Melissa Mackey (@Mel66) and Matthew Umbro (@Matt_Umbro) garnered the top three spots. The search marketing community is one that can be defined by the topics we write about and share...

  3. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The ads do look like high level landing pages, but when asked why Bing doesn't simply send users directly to the Land Rover landing page instead, Melissa Mackey of Gyro said "Land Rover hasn't done as good as a job on their landing page," which...