SEO News

Melissa Mackey

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  1. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The ads do look like high level landing pages, but when asked why Bing doesn't simply send users directly to the Land Rover landing page instead, Melissa Mackey of Gyro said "Land Rover hasn't done as good as a job on their landing page," which...

  2. Do the PPC Engines Reward the Right Behaviors?

    Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the folly of rewarding A, while hoping for B". Originally written in 1975, the article was already a classic, even at...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I love having a day to celebrate women across the globe,” said Melissa Mackey, Search Supervisor at gyro. For some, such as Mackey, it’s impossible to name just one. Powerful women are a source of constant inspiration to me,” Mackey said.