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Melissa Data

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  1. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Excel is necessary to analyze and manipulate PPC data. Use this plugin to pull Google Analytics data into Excel and make reporting easier.

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. Say Melissa purchases one of your products in-store and that's the beginning of her journey from a lifecycle...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I love having a day to celebrate women across the globe,” said Melissa Mackey, Search Supervisor at gyro. I've been working a lot with Big Data and Predictive Analytics recently, so you can imagine I've been mostly working with men.

  4. Using Web Analytics for PPC Optimization: Advanced Techniques

    Site search is a gold mine for PPC data. But site search data is also a rich source for: If you use Google Analytics and have multi-channel funnels set up, you’ll find another treasure trove of data. In addition to adding negative keywords for...