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Melissa Data

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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. For e-commerce advertisers, the holidays are the busiest time of...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Among the most retweeted search marketers, Larry Kim (@larrykim), Melissa Mackey (@Mel66) and Matthew Umbro (@Matt_Umbro) garnered the top three spots. According to the data, 80 percent used the Twitter.com website to share.

  3. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Excel is necessary to analyze and manipulate PPC data. Use this plugin to pull Google Analytics data into Excel and make reporting easier.

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. Say Melissa purchases one of your products in-store and that's the beginning of her journey from a lifecycle...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I love having a day to celebrate women across the globe,” said Melissa Mackey, Search Supervisor at gyro. I've been working a lot with Big Data and Predictive Analytics recently, so you can imagine I've been mostly working with men.