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Melissa Data

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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Among the most retweeted search marketers, Larry Kim (@larrykim), Melissa Mackey (@Mel66) and Matthew Umbro (@Matt_Umbro) garnered the top three spots. According to the data, 80 percent used the Twitter.com website to share.

  2. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Excel is necessary to analyze and manipulate PPC data. Use this plugin to pull Google Analytics data into Excel and make reporting easier.

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. Say Melissa purchases one of your products in-store and that's the beginning of her journey from a lifecycle...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I love having a day to celebrate women across the globe,” said Melissa Mackey, Search Supervisor at gyro. I've been working a lot with Big Data and Predictive Analytics recently, so you can imagine I've been mostly working with men.