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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. Does an integrated search and social advertising strategy yield superior results to...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She planned on meeting a friend for a quick bite to eat and a movie. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call.