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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. Does an integrated search and social advertising strategy yield superior results to...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She planned on meeting a friend for a quick bite to eat and a movie. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call.

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    In particular, dwell time can be a very strong signal that your content is either meeting user expectations, or that it isn't. There has always been a lot of confusion surrounding Google Panda. And I totally get it.

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    What needs aren't you meeting? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet. Whether you work in an agency setting writing content for...