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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. Even an email-only form will meet with resistance.

  2. How to Build Your First Content Marketing Strategy

    Suddenly, everything became clear when Bill laid it all out for me: 'Marie, my brick and mortar business is on the verge of bankruptcy and something's got to give. Bill M.and I first met on a sunny morning in my San Francisco office.

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Dollar bill - Cotton and linen covered in dirt, sweat and greed After you've used Google Nose to get a whiff of that sweet aroma of a dollar bill – you remember, "cotton and linen covered in dirt, sweat and greed" – you may be saying, "Hey, I want...

  4. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    To capitalize on effective mobile ad strategies that reach consumers at the right stages of the purchase cycle, marketers must understand the nuances of mobile Auto user preferences and behaviors and tailor their campaigns to meet their diverse...

  5. Obama’s Google+ Hangout: Google Angers Potheads, President Won’t Dance a Jig

    Apparently a YouTube star, the man (whose only resemblance to Obama was the set backdrop) sounded suspiciously more like Bill Clinton, as he played to the camera and laid on the extra cheese with an “important call” on his red desk phone.

  6. IL Affiliate Tax Being Challenged As CA Pass it

    In a press release issued today, PMA stated that House Bill 3659 signed in to law by the governor of the state victimizes performance marketers, as well as other revenue generating marketing efforts. Next the bill will go to the state senate.