AnalyticsMeebo to Offer Social Ads to Partner Sites

Meebo to Offer Social Ads to Partner Sites

In the second quarter of 2009, instant messaging client Meebo will begin offering its social ad platform to partner sites. So far, over 40 online publishers will participate including:

Meebo says their key ad metrics include:

  • 10x higher click rates than typical ads on social media sites
  • 1% click rates on average
  • 1:35 seconds average time spent with the ad content
  • 10% of users that engage then share the branded experience with their friends

“Meebo ads work for brand marketers by providing a platform that delivers an abundance of social actions that can be measured,” said Carter Brokaw, chief revenue officer, Meebo. “Today, we’re announcing that our advertising partners will be able to extend their buys across our syndication network of tier-one content sites, social networks, entertainment sites, blogs, and gaming partners. Our syndication partners will increase their revenue potential because Meebo ads are highly engaging and integrated into the communication experience to drive actions. The result is increased scale for social campaigns that deliver results for both marketers and partners.”

Related Reading:
IM Platform Meebo Tries Shareable Ads
MIVA Direct Partners with Meebo for ALOT Social Community Integration
Meebo Signs Media Partners, Adds Advertising
Meebo Builds Ad Network Around Chat

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y