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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It also meant that messages that previously would be limited to mediums much smaller in their reach could now be placed on mediums that provide them much larger reach. It's becoming an important part of any organization's marketing mix and can have...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. B2B marketers realize that they need to consistently reach their target audience to successfully...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. They probably know the title song from "Oklahoma!

  6. Integrating Owned, Earned & Paid Media For Better SEO

    The introduction of digital mediums seems to have diluted the integrated approach that has proven to deliver the best results long before the Internet became part of the marketing mix. For some crazy reason, marketers, and others tasked with the...

  7. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Blogging, email and social media are all different mediums and should be messaging should be unique to those platforms How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey...