Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
Live television events are seeing some of the highest ratings in years and social media brings a level of community and connection to TV watching the likes of which the medium has never before experienced.
Use the Best Medium For Your Content A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews...
Either Facebook (social) triumphs as the medium consumers turn to for online information retrieval or Google (search) does. Looking at the responses, what immediately jumps out is that while search is the medium users turn to in nearly all...
Now the Addams Family gets the next honored medium, the Google Doodle. His work was, and is, very popular and beyond the TV series, movies and Broadway musical, they are referenced by Alfred Hitchcock in North By Northwest and Addams collaborated...
One Broadway show's online marketing provides inspiration for small to medium-sized organizations with limited budgets. Becomes Google's VP of Content Partnerships, in charge of landing TV and movie deals.
Party leaders are using Twitter as an "old politics" send-medium. In this short series, we'll look at how the Dutch are using search and social media in the election campaign. The most recent debate on TV was discussed so much on Twitter that it...
The Message Is the Medium, ClickZ Experts Zip.Google Local News search may not be canceled like the 90210 TV series, but it's not ready for primetime. Want a snapshot of the day's search marketing news?
The push medium of television and the pull medium of the Internet can really go hand in hand. TurnHere produces videos for a number of vertical search engines such as bookvideos.tv (Simon and Schuster), CitySearch.com (IAC), and TripAdvisor.
Clicktracks Releases Click Fraud Detection for Smaller Businesses Clicktracks Web Analytics announced on April 4, 2007 that they will launch a new product for SMBs which will be known as Clicktracks Pro Small-medium Business Version.
Bringing Small Businesses Online - Small businesses get creative with their online advertising and using the social medium. This informal, afternoon event features local speakers from the Search Engine Strategies series, and other special guests...
Bringing Small Businesses Online - Small businesses get creative with their online advertising and using the social medium. This informal, afternoon event features local speakers from the Search Engine Strategies series, and other special guests...
He recently launched SingleFeed, a data feed management and submission service for small and medium sized businesses. Continuing our four-part series on the special information sections creeping into general search results, today we take a look at...
SEO Big With Small & Medium Sized Businesses - No Guesswork Here: Web Sites Work For SMBs at InternetNews.com has a few search stat tidbits worth noting. A survey has found that among ways small and medium-sized business promote their sites, SEO is...
A Tale of Two Years' Manias Shows a Medium's Evolution Wall St. Portals as Net's TV stations News.com, July 21, 1998 A series of articles examining how everyone from search services to Disney are trying to position themselves as a key "portal" to...
