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  1. Leverage Twitter's Influence To Work For Your Brand

    Use the Best Medium For Your Content A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews...

  2. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Either Facebook (social) triumphs as the medium consumers turn to for online information retrieval or Google (search) does. Looking at the responses, what immediately jumps out is that while search is the medium users turn to in nearly all...

  3. Google Doodlers Pay A Call On Charles Addams' 100th Birthday

    Now the Addams Family gets the next honored medium, the Google Doodle. His work was, and is, very popular and beyond the TV series, movies and Broadway musical, they are referenced by Alfred Hitchcock in North By Northwest and Addams collaborated...

  4. Search & Social Media in the Dutch Elections, Part 1: Twitter

    Party leaders are using Twitter as an "old politics" send-medium. In this short series, we'll look at how the Dutch are using search and social media in the election campaign. The most recent debate on TV was discussed so much on Twitter that it...