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Medium Sized Business

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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. For example, if a customer is looking for a business account they should...

  3. The Pros and Cons of Big Data Democratization

    And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small and medium-sized businesses would be prudent to recognize the challenges and maturity milestones introduced with scale.

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The medium-sized bars represent data collected from the visitor that is at the session, or visit level. Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. This is a shame considering real-time analytics is...

  5. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    That's according to a new analysis of 500 small and medium business Google AdWords accounts. WordStream's study compared the performance of AdWords advertisers with static budgets over various lengths of time, and identified the top five high...

  6. Google Authorship Presents Branding Opportunity for SMBs

    Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.

  7. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? Search Allows Customers to Easily Find Your Business on the Go In fact, 88 percent of people who search for local information with...

  8. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    For small to medium sized business owners, audit findings can help you focus on the core problems impacting your site, versus spinning your wheels. They also often come with a price tag that many small to medium sized businesses can’t afford.