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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The medium, as determined by the format of the message, also controls the promotional activities that can take place to promote and push the message to reach more people. While this might be obvious, the nuance of the format is important since...

  2. Why Google's Hummingbird Algorithm Isn't for the Birds

    Consider meaning, medium, and message. I've heard this point of view a few times over the past few weeks, and fundamentally disagree. To (hopefully) put a different lens on the simplification argument, I'm laying out a few concepts for discussion.

  3. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. One of my favorite things about rich media ads is experimenting and testing which format...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Blogs (if you’re doing it right) are a more active type of medium versus your website, as the messaging on your website tends to be more static and doesn't get updated as often. Many benefits come about from utilizing blogging as a marketing medium.

  5. Build Relationships, Not Links

    The Medium is the Message Marshall McLuhan stated that the medium through which we choose to communicate holds as much value than the message itself. Building relationships is a new beast to tame. It’s not about trying to influence machines – it’s...

  6. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    They started as a new hot medium and gained quite a bit of traction. The sobering message: innovate and diversify, or die. However, all industries come to maturity, and our industry is no exception. If we don’t prepare for it today, we won’t be...