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  1. Why Google's Hummingbird Algorithm Isn't for the Birds

    Consider meaning, medium, and message. I've heard this point of view a few times over the past few weeks, and fundamentally disagree. To (hopefully) put a different lens on the simplification argument, I'm laying out a few concepts for discussion.

  2. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    In such a fast-moving environment, where innovation is key to grabbing consumers' attention, brands need a fast-paced medium to market their products. However, as consumers part with their cash and spend big on the latest gadgets and games, it's a...

  3. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. One of my favorite things about rich media ads is experimenting and testing which format...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Blogs (if you’re doing it right) are a more active type of medium versus your website, as the messaging on your website tends to be more static and doesn't get updated as often. Many benefits come about from utilizing blogging as a marketing medium.

  5. Build Relationships, Not Links

    The Medium is the Message Marshall McLuhan stated that the medium through which we choose to communicate holds as much value than the message itself. Building relationships is a new beast to tame. It’s not about trying to influence machines – it’s...

  6. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    They started as a new hot medium and gained quite a bit of traction. The sobering message: innovate and diversify, or die. However, all industries come to maturity, and our industry is no exception. If we don’t prepare for it today, we won’t be...

  7. ModCloth Converts Customers into Brand Evangelists with YouTube

    It is the ultimate medium for us engage our audience and, more importantly, for them to engage with us. YouTube enables the company not only to share its message, but also to engage with the core customer base, building deeper levels of loyalty and...