This not only has the benefits of proximity and captive audience, but it utilizes a mobile medium that is well suited towards the very demographic it is targeting - the mall rat demographic (for lack of a better term).
For many small businesses, video is a medium that they conceptually "get," as its value is easier to asses than some forms of online performance-based marketing. The buzz around video throughout the marketplace has largely been driven by the...
It's still an early adopter ad medium, but it's happening. After catching my breath after The Kelsey Group's Drilling Down on Local '07 conference (and catching up with other things), it's (finally) time to recap the biggest theme I took away from...
Despite contrary viewpoints, both agree that local search needs to get much better for users, if it is to become a successful advertising medium. Meanwhile, a new survey finds more than half of small and medium-sized business think local search...
It's the wrong medium. Interesting news about Google investing in a local Chinese search engine, as a means to finally book profits earned in China. Dave Wilkie wanted to reroof his house and needed a local contractor.
