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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    All time estimates are averages based upon the usage of tools and for a site that is small to medium size. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Consider grouping your keywords into buckets like, "high-intent," "medium-intent," and "information-seeking. Medium-Intent users may need more of a push, like a coupon or discount that makes them feel they are making the right decision by purchasing.