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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Video as a storytelling medium and as an instructional method for consumers will soon grow to be the norm. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of...

  3. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. As much as Silicon Valley's ethos is the constant pursuit of creating...

  4. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Those that embrace YouTube as a critical digital marketing and communication medium, however, will see outstanding results. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators who are...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. In fact, research from Google indicates 70 percent of mobile searchers...

  6. The Pros and Cons of Big Data Democratization

    And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small and medium-sized businesses would be prudent to recognize the challenges and maturity milestones introduced with scale.

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Basically, we look for good, creative marketers, who can come up with creative ideas across any medium, even if they've never worked in that medium before. That is if you're selling digital marketing services in the form of social media, content...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The medium-sized bars represent data collected from the visitor that is at the session, or visit level. Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. Lucky for us, Google Analytics advanced segments...