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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Consider grouping your keywords into buckets like, "high-intent," "medium-intent," and "information-seeking. Medium-Intent users may need more of a push, like a coupon or discount that makes them feel they are making the right decision by purchasing.

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Version 5.0 says something slightly different – even going so far as to say a medium quality page could get a high rating if positive reputation is a factor. A very positive reputation can be a reason for using the High rating for an otherwise...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Video as a storytelling medium and as an instructional method for consumers will soon grow to be the norm. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of...

  5. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. As much as Silicon Valley's ethos is the constant pursuit of creating...