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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Video as a storytelling medium and as an instructional method for consumers will soon grow to be the norm. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of...

  3. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. As much as Silicon Valley's ethos is the constant pursuit of creating...

  4. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Those that embrace YouTube as a critical digital marketing and communication medium, however, will see outstanding results. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators who are...