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Medicine

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  1. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    An entire industry of wellness programs and lifestyle medicine have arisen to help us turn our bad habits into good ones. Despite everything we know about diet, exercise and health, most of us don't eat or work out the way we think we should.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital agencies give themselves a taste of their own smart medicine by using things like custom targeting and psychographics as part of the digital marketing talent outreach and retention programs. That is if you're selling digital marketing...

  3. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Moreover, once the "food" is accepted, you still need to approach the prospect slowly and cautiously enough to get their permission to administer the medicine they need to heal themselves. Despite having a comprehensive website, chock-filled with...

  4. Google Authorship Presents Branding Opportunity for SMBs

    The rel=author tag is particularly powerful if you're in a business where your personal brand is as important as your organization’s brand, such as law, medicine, real estate, and consulting. Google authorship has made it easier for small- and...

  5. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    For service businesses such as law, consulting, or medicine, paid search advertising is often one of the most effective ways of increasing lead flow. Ripe opportunities consistently occur in these regionally based service industries (mostly because...

  6. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Finally, he recommended, withhold your own data and give them a taste of their own medicine. Mike Essex hopes to spur SEOs into action with recommendations for protesting eight issues outlined in his video What Every SEO Has to Fight For in 2012.

  7. Panda, Google's High Quality Sites Algorithm, Officially Adopts User Feedback As Search Signal

    Would you be comfortable giving medicine prescribed by this site to your kids? So the rumors are true. Pandapocalypse is coming to a location near you. But if your site is not english language, you may still have nothing to fear.