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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Most business owners don't understand how SEO works and, quite frankly, could care less.

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when designing a medical charting device for in-patient medical procedures performed by nurses, the nurse environment was polluted by various electronic devices and made it nearly impossible to capture their true needs.

  4. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    They've been told by the medical establishment that the only way to lower their cholesterol is with drugs. An entire industry of wellness programs and lifestyle medicine have arisen to help us turn our bad habits into good ones.

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    So naturally, people think of sites such as their banks or medical sites such as WebMD.com, the types of sites that we generally associate with either having high-security or very high quality and researched information.

  6. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Some were also concerned that the bill would have an adverse effect on the availability of medical information. Dirty World Entertainment Recordings, LLC is of particular interest to the reputation management industry.

  7. Google Celebrates Gay Pride Month, Supports LGBT Employees

    Just last year, they enhanced medical benefits for transgender employees in what has been referred to as “the gold standard. Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising...

  8. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    This is according to last week's announcement from a medical cannabis nonprofit. According to its guidelines, there are certain restrictions on prescription drugs and even tobacco, but since Michigan Compassion is not a direct retailer for...