NBC Universal (NBCU), the media and entertainment company, has launched its own advertising platform UAP to serve its own network of owned and operated sites, Mediaweek reported, quoting company executives.
According to MediaWeek, CNN uses only 10 percent of all contributions through its current iReport functionality. CNN wants news mojo from the people -- and will soon launch iReport.com for citizen journalists.
In Mediaweek, she said they made early mistakes in taking the magazine directly online without adding anything else. Consumer magazines are finally waking up and extending their brands online. This past week, the Magazine Publishers of America...
According to MediaWeek, “Analysts and agency executives envision a new ad system that would use sophisticated targeting techniques to create ad messages users will want to watch. Someday tagging will connect video ads to video content.
Mediaweek Dec 15 2005 12:51AM GMT The new feature works directly from any Google web search form, and results are returned as "one box" results at the top of the search result page next to a musical notes icon.
The MediaWeek article: Nielsen: Google Dominates, Local Grows, reports that new October, Nielsen//NetRatings ratings numbers have been released. Both companies are not mentioned in the MediaWeek article.
Mediaweek Oct 23 2005 9:44PM GMT But who determines these reputations? And can you trust them? A special report from the Search Engine Strategies conference, August 8-11, 2005, San Jose, CA. Many shopping search sites carry ratings and reviews...
Mediaweek Oct 20 2005 7:11AM GMT A special report from the Search Engine Strategies conference, August 8-11, 2005, San Jose, CA. A longer version of this story for Search Engine Watch members goes into more detail about various methods to...
Mediaweek Sep 21 2005 8:51PM GMT Myriad Search is a brand-new and relatively untested meta search engine designed primarily to help search engine optimizers with competitive intelligence research on keywords.
Mediaweek Mar 14 2005 9:59PM GMT A new book provides a detailed blueprint for using and customizing Lucene, open-source search engine software that's freely available online. Lucene in Action by Otis Gospodnetic and Erik Hatcher is a thorough...
Search-Specific Agencies Fight for Survival from MediaWeek comes away from the SES NY show earlier this month with this frightening sounding conclusion: "Many SEMs also likely wondered whether the event might be their last trip to New York.
Mediaweek Jan 25 2002 7:02AM GMT Since these programs -- in theory -- can have some influence on search results, SearchDay readers will likely find interesting these comments from David Notestine, creator of the Zeus Internet Marketing Robot...
Mediaweek Jan 25 2002 7:02AM GMT Northern Light Sold, Partners With Yahoo SearchDay, Jan.http://searchenginewatch.com/searchday/02/sd0123-nlsold.html Yahoo now offers premium content from Northern Light with a subscription option that's a...
