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Mediaweek

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  1. What about Targeting Video Ads?

    According to MediaWeek, “Analysts and agency executives envision a new ad system that would use sophisticated targeting techniques to create ad messages users will want to watch. Someday tagging will connect video ads to video content.

  2. The Week in Review

    Mediaweek Jan 25 2002 7:02AM GMT Northern Light Sold, Partners With Yahoo SearchDay, Jan.http://searchenginewatch.com/searchday/02/sd0123-nlsold.html Yahoo now offers premium content from Northern Light with a subscription option that's a...