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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social marketers, can we all agree that proxy metrics such as likes and shares are not effective at measuring true campaign performance? Start exploring how you can measure performance metrics and customer lifetime value to create more meaningful...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...