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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  2. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and...

  3. Digital Data Trends – Search, Social, & Content Fusion

    More than 80 percent of the world's data is unstructured and marketers need to break this down into structured formats that they can measure. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. Over the years Google algorithm has been changing to take...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Not even the world's biggest brands are immune from reputation disasters. But] you can use social media monitoring tools so at least somebody is monitoring what's being said. Beal said it's smart to put people on call to monitor social media...

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She explained that part of Facebook's success was from their strategy to take a slow, selective user base, instead of rolling out to the world at large. The new ClickZ Live conference series kicked off in New York this morning with a keynote from...

  7. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Marketers today want to reinvent themselves and the way they approach their work, but the majority need help to thrive in a digital world," said Brad Rencher, senior vice president and general manager of digital marketing business at Adobe.

  8. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    When Turkish Prime Minister Recep Tayyip Erdoğan first announced plans to "eradicate" Twitter, in response to leaks and criticism of the government made through Twitter, it got many people's attention about whether he would follow through...

  9. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Adapted from "Information Architecture for the World Wide Web" by Peter Morville and Louis Rosenfeld. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs.

  10. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    A lot has been done by smart people the world over. The world does not need another "why my product is so great" blog. What the world needs is something made with love and conviction. What the world needs is somebody who comes alive while creating...

  11. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising...