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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    During that same time, Facebook, the world’s largest social network, proceeded to introduce structural changes and new functionality into the mix. As the newer kids on the block, social marketers should embrace the opportunity to take a cue from...

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. The quarterly analysis - which covers Covario clients in the tech, consumer...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    I think this line between the desktop world and the mobile world is going to get more blurry. One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year.

  4. 3 Building Blocks for Content and Search Marketing Success

    If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to understand your audience. From social media monitoring, to audience profiling, Web analytics, and traditional research and business...

  5. Cross-Device Measurement: Believe the Hype

    Reporting for a Cross-Device World When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile...

  6. SEO Is No One-Trick Pony

    One question did strike me as something that I think too often is bantered in executive meetings throughout the world… In a perfect world, you have enough money (and time) to support both SEO and PPC efforts.

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics provides the following tips to "survive and thrive in a constantly changing SEO world": Use multiple media types The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and...

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...