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  1. 3 Building Blocks for Content and Search Marketing Success

    If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to understand your audience. From social media monitoring, to audience profiling, Web analytics, and traditional research and business...

  2. Cross-Device Measurement: Believe the Hype

    Reporting for a Cross-Device World When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile...

  3. SEO Is No One-Trick Pony

    One question did strike me as something that I think too often is bantered in executive meetings throughout the world… In a perfect world, you have enough money (and time) to support both SEO and PPC efforts.

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics provides the following tips to "survive and thrive in a constantly changing SEO world": Use multiple media types The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    In a highly transparent world, empty promises and promotional stunts can do more harm than good. There are several key ingredients that make this social media campaign so incredibly effective. It is important to note that social media was used to...

  7. How to Create a Social Media Friendly Landing Page

    In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. But we don't live in an ideal world. Landing page optimization continues to be a growing conundrum for many...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. The ability to track the interactions people have on...

  9. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.