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  1. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    That's why social media automation tools were invented. So every time you create a new piece of content, set up an automation tool to update your social profiles. Identify the most common types of content you create and create a structure around it.

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...