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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. In addition to optimizing for the desktop experience, make...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. Look up stream to determine the impact as you would with other media channels. Eric mentioned that for upper funnel campaigns...

  3. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Consume: What type of media helps you optimize for that experience? See more on the different types of content to assist in this strategy below. Customer Journey: Map, produce and optimize content based on your customers journey and pain points as...

  4. 6 Reasons You Should Use Market Surveys in Link Building Campaigns

    This made a perfect media story – we sent out a press release and one of the best results was being covered and linked to by FT.com. Women preferred buying online because they hated enduring a lot of teasing as they stood in line at a trade shop.